Your platforms
disagree.
We agree with the bank.
Nexalab is the platform of record for marketing teams who'd rather trust their numbers than defend them. We unify spend, attribution, and revenue across every channel — then reconcile to your warehouse, so growth and finance finally read the same line.
Ad spend
$2.85M
+4.2% wow
Revenue
$11.48M
+7.8% wow
ROAS
4.03x
target 3.50x
Attributed revenue · 30d
All channels, blended attribution
The problem
One sale. Four versions
of the truth.
Every platform claims credit. Every dashboard has a different number. Every Monday, your growth lead and your CFO argue about which one to use. Multiply that across channels, campaigns, and weeks — and that's how budgets get spent defending the past instead of buying the future.
A real reconciliation
Same conversion.
Four numbers.
One answer.
This is the log Nexalab produces for a single order — the same primitive that runs across millions of events every week. Platform self-reports get matched against your warehouse, and double-counts get cancelled before they hit any dashboard.
- Total claimed
- $214,500
- Actually banked
- $61,820
- Double-counted
- $152,680
- Time to resolve
- 2.4s
─── Inbound claims · 03 ────────────────
- $84,200
meta_ads
"I drove this."
last-click · in-platform
- $71,400
google_ads
"No — I did."
data-driven · in-platform
- $58,900
ga4
"Actually, it was me."
default attribution
─── Reconciled · warehouse truth ─────────
nexalab SOR
"Here is what actually happened."
warehouse truth · source of record
3 disputed · 1 reconciled · resolved 2.4s
closed →
Running across 4.2M events / week for our customers
The platform
Four modules.
One source of truth.
Nexalab is opinionated where it counts and flexible where it doesn't. Drop in one module to fix a specific gap, or roll out the full stack and retire half your spreadsheets by the end of Q1.
Connect every channel before lunch.
Pre-built connectors for every ad platform, CRM, warehouse, and product analytics tool. Schema mapping happens automatically — no analytics engineer required, no half-built pipeline waiting on someone else.
- 40+ native connectors (Meta, Google, TikTok, LinkedIn, Snapchat, Shopify, Stripe, Salesforce, HubSpot)
- Reverse-ETL back to your warehouse — Snowflake, BigQuery, Redshift, Databricks
- Real-time webhooks and a typed SDK for custom sources
Stop arguing about who closed the deal.
Multi-touch, data-driven, and incrementality models in one engine. Compare them side-by-side, lock the one your team agrees on, and let the platforms argue with each other instead of with you.
- Markov, Shapley, time-decay, and custom attribution models
- Geo-lift and holdout tests with statistical significance built-in
- Reconcile platform-reported revenue with warehouse truth
Model comparison
Last 30dAccount for every dollar — yes, the bad ones too.
Budget pacing, CAC, payback, and contribution margin per channel, campaign, and creative — refreshed every fifteen minutes. The kind of clarity that makes pulling a budget conversation easy.
- Live budget pacing with overspend alerts pushed to Slack
- Cohort-level CAC, LTV, and payback by acquisition channel
- Anomaly detection on spend, CTR, and ROAS drift
A workspace marketing and finance can both live in.
Drag-and-drop dashboards for the exec read-out, the growth standup, and the monthly close. One platform, three audiences, zero copy-pasted screenshots in slide decks.
- Role-scoped workspaces — growth, finance, and exec see what they need
- Scheduled snapshots delivered to Slack, email, and Notion
- Public read-only links for agencies and external stakeholders
MRR
$1.84M
CAC payback
4.2 mo
↓ 0.6 mo vs. last quarter
Channel mix
Inside the product
Less talk.
More dashboard.
Five views your team actually opens on a Monday morning. Click through — these are real screens, not illustrations.
ROAS dashboard
Channel-by-channel return, refreshed every fifteen minutes — the one number finance and growth both read.
0.0B
Data points ingested per month
Across every customer channel
0+
Native integrations
Ads, CRM, warehouse, product analytics
0 days
Median time to first dashboard
From kickoff call to working ROAS view
0 min
Median data freshness
From source to dashboard
Who we are
Dubai by design.
Stack-agnostic by principle.
Nexalab Digital Management was founded on a simple frustration: enterprise marketing teams have more data than ever, and somehow trust it less. Spreadsheets fight platform dashboards. CAC means three different things depending on who you ask. Quarterly board decks become an exercise in choosing which dashboard to screenshot.
We build the calm, opinionated platform that ends that. One ingestion layer. One attribution engine. One source of truth that finance, growth, and the CEO can all read without negotiating.
Headquartered in Dubai. Engineered for teams running campaigns across twelve timezones without losing the thread.
Global HQ
Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
info@nexalab.techDubai · UAE
25.1117° N, 55.3766° E
Coverage map
12 timezones
Pricing
We don't sell seats.
We sell outcomes.
Per-seat pricing punishes you for inviting the people who actually need the data. So we scope every rollout against channels, data volume, and the outcomes you're after — and stop charging when those are met. Honest, in writing.
Growth
CustomFor scale-ups consolidating their first source of truth — typically 8–12 channels.
- Up to 10 data sources, unlimited seats
- Standard attribution models
- 5 dashboards · scheduled reports
- Slack + email support, business hours
- Quarterly business review
Enterprise
CustomFor marketing orgs that want one ledger of record — everywhere, every channel.
- Unlimited sources, seats, dashboards
- Custom + incrementality + geo-lift
- Dedicated solutions architect
- SSO/SAML · audit log · signed DPA
- 24/7 support · 4-hour response SLA
Every plan ships with a 14-day proof-of-value pilot on your real data. If we can't show the gap, you don't pay.
Bring us a hard question
Your worst reporting question.
Answered on your data.
Tell us the question your team keeps fighting over. We'll come back within one business day with a working answer on your own data — no boilerplate decks, no scripted demo.
Global HQ
Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
Response time
Within 1 business day
Sun–Thu · GMT+4